Weekend Musings - 13 + 14 August 2005

Blogs are exploding in the virtual universe. Any many marketeers claim that blogs will become an important marketing communications instrument.

I don't believe it!

Marketing communications need consistency in content and tone of voice. A blog is a personal medium which shouldn't be written by one person, not by a committee of marketing nerds.

Sure, some ego-tripping CEO's have a blog to tell about their lives and companies. That's fine. But how long will they keep it up before turning it over to the marketeers???

I believe blogs are becoming an anti-marketing communications medium whereby angry and frustrated customers can vent their spleen.